Halaba launched in China in May 2009 and the numbers of users / recommendation scores / product reviews – keep growing. Holaba was founded by Mr. Jan Van den Bergh in Shanghai. Holaba builds bit by bit a unique and permanently growing database of brand recommenders. Unique not only because they gather a detailed set of brand-related data per individual recommender while measuring the recommendation power of brands and persons by asking 1 simple question. Unique also, since they're the first in the world to build such a real time public platform that serves both as a research/survey tool and even more important as a platform that facilitates segmented and targeted marketing communication to mainly influence the influencers. That way Holaba improves - without any doubt - the ROI of marketing and sales-investments of all brands .